I led the creative team in concepting + presenting the "Because What's Inside Matters" campaign platform to introduce DensDeck Prime Roof Board to a European B2B audience of contractors, architects and more. What made this project especially challenging creatively is that we were not just introducing a new product, but an entirely new category – roof and cover boards, though increasingly popular in the US market, are a brand new topic in Europe. To this end, we also developed educational print pieces such as technical guides in various languages.

My team also executed and localized content for various print publications, programmatic, paid social, and more, while aligning to the new EU Artificial Intelligence Act.