Led the development of Game of Zones, an AI-driven game show for LG's HVAC division, from initial concept through execution. Established the core idea and creative framework, shaping how AI would function within the gameplay and overall experience.

Oversaw and guided the creative direction, working closely with a multidisciplinary team who executed and brought the vision to life. Played a key role in refining the visual identity, tone, and user experience— ensuring the final product felt cohesive, innovative, and aligned with LG’s brand.

"The Game of Zones experience demonstrated how smart technology can enhance
in-person engagements. It was immersive, easy to use, and reinforced LG’s leadership in innovation, all while making our booth more dynamic and memorable." -Senior Director of Marketing @ LG