Defined the site’s creative territory, user experience approach, and visual storytelling system. That meant translating a campaign idea into a digital experience that could engage supporters, communicate impact clearly, and drive participation.

A key part of my role was partnering closely with the development team to bring this vision to life in a way that visually balanced both the Aflac Center and the Peach Bowl. I worked cross-functionally to ensure the design intent held up in execution, collaborating on interaction details, responsive behavior, content presentation, and overall functionality. Throughout the process, I helped bridge strategy, design, and build; and made creative decisions that were both ambitious and practical.

The result was a site that delivered on both emotion and usability: a branded experience that supported the campaign, elevated the story, and turned a fundraising initiative into something people could feel part of, with interactive leaderboards, testimonials, patient stories, and more.

In 2024, the program raised $421,000, and the Peach Bowl matched it, bringing the total for the year to $842,000. The program has seen an average year-over-year growth of over 21%, demonstrating its increasing impact and community support.